Even if you are lucky enough to be situated in a highly populated area with lots of foot traffic like Lewisham Shopping Centre or Deptford Market, you could be doing more for your small business. The internet has changed the way people shop, even if they never buy online, many people are researching online before popping down to the shops to make a purchase. It’s the internet version of word of mouth. At the very least you should make sure your business comes up in their search results.
More and more people in Lewisham are getting online. Last year I attended the launch of the Go ON Lewisham project which shows how local residents and businesses can improve their digital skills. With workshops all around the borough, you’ll find your customers are either already online or are getting there.
You don’t need to be a technical whizz to promote your business online. Just like many of your potential customers, all you need is a smartphone and some time. Just like word of mouth, people online are more likely to trust relevant, authentic opinions from people who have actually used a product or service. So, you need to go where the people are. You need to be on social media!
Don’t worry. Over a series of posts, I’m going to show you how you can create a web presence to tap into a new customer base and keep current customers engaged, using simple social media tools. And unlike posters, leaflets and signage, you can promote your local business online for free.
I’ll be showing you how you can use, Google+, Twitter, Facebook, Instagram and Pinterest to promote your business and discussing the benefits of each platform.
Let’s start with Google+ for Business.